“Only by bringing in 2nd Road have people understood that we are not just communicating more and creating some “silly” future vision, that there’s a process and a methodology behind it. 2nd Road provides the architecture, framework and facilitation for us to create the content and solutions. 2nd Road is very, very strong at this.”

Managing Director

Maintaining relevance

A major global bank was confronting exactly the same broad question that the whole accountancy profession and CAs confront; “How do we remain relevant, and what value do we create for our customers/stakeholders in the future?”

Like most accountants, they were stuck in a tradition of compliance, regulatory and tax reporting – but not keeping up with the rapidly emerging needs of their clients (in this case their ‘clients’ were the Business Unit managers). Second Road worked with the client to create a new vision that enthused the team, and has guided the successful transformation of the entire Finance function.

Engaging a broad group of stakeholders

This assignment required engagement by a broad group of stakeholders, a critical detail due to the fact that Finance touches all parts of this massive global organisation. This is one of the reasons that the client chose our ‘co-design’ approach over a more traditional analytic approach to strategy.

They did not want a set of Powerpoint slides – they wanted to start a movement that could lift their people’s thinking. Second Road’s ‘Strategic Conversation’ approach was just what they
needed. It is now spreading more broadly throughout the bank.